HOWARD BEACH — Mayor Eric Adams announced new city initiatives aimed at boosting small businesses along Cross Bay Boulevard and across Howard Beach during a visit to the community today, March 19, 2026. The Mayor’s office detailed a multipronged plan that includes targeted grants, expanded mentorship programs, and simplified access to city contracts for local entrepreneurs. The announcement comes as Howard Beach businesses continue to navigate postpandemic recovery and rising operating costs. This initiative directly addresses concerns raised by the Howard Beach Chamber of Commerce regarding the need for sustained economic support for the neighborhood’s vibrant commercial corridors. New Grants and Economic Development Programs Unveiled Mayor Adams, speaking from a podium set up outside a longstanding familyowned bakery on Cross Bay Boulevard, emphasized his administration’s commitment to supporting local economies. The new program, dubbed the “Howard Beach Business Resilience Fund 2026,” allocates an initial $2.5 million specifically for businesses within the Howard Beach and Lindenwood commercial districts. “Small businesses are the backbone of our city, and Howard Beach is a shining example of that entrepreneurial spirit,” Mayor Adams told a gathering of local business owners and community leaders. “We are cutting red tape and providing direct resources to ensure these essential establishments can thrive, not just survive.” Eligible businesses can apply for grants ranging from $5,000 to $25,000, based on their revenue and employee count. The funds are intended for operational expenses, equipment upgrades, and storefront improvements. Streamlining Access to City Contracts and Mentorship Beyond direct financial aid, the initiative focuses on improving local businesses' access to lucrative city contracts. The Department of Small Business Services (SBS) will host a series of workshops in Howard Beach’s Community Board 10 offices throughout April 2026, guiding owners through the bidding process for municipal projects. “Many small businesses, particularly those not traditionally connected to city procurement, find the process daunting,” explained Kevin D. Kim, Commissioner of SBS, who accompanied Mayor Adams. “Our goal is to demystify it and ensure that Howard Beach businesses have a fair shot at these valuable opportunities.” Additionally, a new mentorship program will pair seasoned business veterans with emerging entrepreneurs. This program, launching in May 2026, aims to provide practical guidance on marketing, financial management, and sustainable growth strategies. Howard Beach Chamber Praises Timely Support The Howard Beach Chamber of Commerce has been a vocal advocate for increased city support, highlighting the challenges faced by its members. Chamber President Elizabeth Bermel lauded the Mayor’s announcement as a timely and muchneeded intervention. “Our businesses, from the cafes to the boutique shops along Cross Bay Boulevard, are the heart of our community,” Bermel stated. “This funding and support will make a tangible difference, helping owners invest in their future and continue to serve our residents.” The Chamber reported that over 30 businesses in the area closed their doors during the pandemic, underscoring the urgency of this support. Local businesses contribute significantly to the neighborhood’s character and provide essential services and jobs. Enhancements to commercial areas are often a critical component of Howard Beach community development initiatives. Impact on Local Employment and Community Vibrancy The Mayor’s office projects that the “Howard Beach Business Resilience Fund 2026” could directly support the creation of up to 100 new jobs and retain an additional 250 positions within the next two years. This would provide a significant boost to local employment, particularly for residents commuting to and from JFK Airport. The vibrancy of Cross Bay Boulevard, known for its diverse array of restaurants, shops, and services, is seen as crucial for the overall wellbeing of Howard Beach. A thriving commercial district not only provides convenience for residents but also attracts visitors, stimulating further economic activity. Updates on Queens business support are often a topic of discussion among local residents and business owners alike. The specific focus on Howard Beach reflects an understanding of the neighborhood's unique needs and its potential for growth. Looking Ahead: A Partnership for Prosperity The success of these initiatives will rely heavily on the partnership between the city government, local business owners, and community organizations. Workshops and outreach events are already being planned to ensure widespread awareness and participation in the new programs. The Mayor’s visit and pledge signal a renewed focus on neighborhoodlevel economic development in Queens, with Howard Beach serving as a key recipient of these efforts. Business owners expressed optimism, but a